Well, at last the publisher has told me Maiden Run is to be put into print. Since I don't know a single soul who reads books or magazines with a hand-held device, that sounds like good news. Yet it leads straight back to the promotion bugaboo. For me, with little or no tendency toward exhibitionism and relatively little hubris, this is the worst part.
I tried to set up a Facebook page once, the result of which was that the name of one of my sons popped up instantly, and I have no idea what to do next. Twitter's word-count restrictions make it seem an unlikely place to get noticed if you can't at least pretend to fit your work into one of the most popular genres. "Horror, suspense, sex, thrills..." just won't be a fair come-on for my old fashioned literary/contemporary orphans.
A writer friend sent me the Who Hub link, (see sidebar) which allows one to speak for oneself. There are some very good questions for your interview, and I found them challenging and interesting to try to answer. I recommend it.
The temptation is to zap off a credit card number and buy some of the advertised books on "marketing" your literary output. Summaries seem to indicate that they pretty much all say the same things, and that we've all heard them numberless times before. For instance, the suggestion that any book store in your town or your hometown newspaper will both be happy if not eager to help you is, for me in the town where I reside, laughable. I've never succeeded in getting a press release printed, nor even in persuading the local bookseller to stock a POD volume. She won't consider consignment, and even refuses to order for a customer who asks for my book. I have no reason to think she'll change her stance for a second one.
My best bet (pathetic though the results usually are) is the local public library, which is happy to give me an afternoon for a reading and talk. The last one I did sold, I think, one book. Nevertheless, if you don't live in a big city, consider that venue.
It seems to me that what we need is lessons in how to choose "key words." There must be a special trick to that. The second best idea may be to join the bloggers workshop being started up by Pat Workman. Look her up at firstname.lastname@example.org.