Old Moon
Showing posts with label appeal. Show all posts
Showing posts with label appeal. Show all posts

Monday, July 14, 2008

Judging a book by its cover

Don't judge a book by its cover. Why ever not? Most of the time in these days of eye-catching jackets instead of handsome, dignified tooled leather, it's all you have to judge by. Our nearest Barnes and Noble is full of browsers, but every time we go in, I have to wonder whether any of them have to work for a living or take care of their houses and yards. It takes time even just to read the jacket blurbs, and when you have, it's not easy to decide how honest they are. I don't know how often you've been fooled, but I've become suspicious even though it's about the only option a potential buyer has. Of course if you've read more than a single review, you're way ahead of the game.

Publishers and their publicity departments know this for sure. The trouble is, there's another aphorism, "One man's meat...etc." I really would welcome some feedback on this. Here at top right is a cover for the same book pictured below right. It's out of print, and I had to figure out a new cover for its reissue by another small, independent press, etc. Which of the two--top or bottom--would be more likely to make you want to read what's behind the cover?You won't hurt my feelings. Both were my choice. Since one didn't sell many books, I hoped for better from the other. And yes, I have a preference.